Prima is the world’s first immersive media platform built from the ground up to handle natively captured 16K, 90 FPS, HDR video source files from the Blackmagic URSA Cine Immersive and the Immersive Camera Two.
Prima enables our creative partners to distribute and monetize their content at the highest possible quality. We also work with select studios to produce original content for distribution both on-platform as well as off-platform.
Based on years of experience capturing and delivering immersive video, we’ve created the Prima Immersive media spec which provides a baseline for content quality, stereo coherence, and motion comfort on our platform.
Whether you’re shooting with the Blackmagic URSA Cine Immersive or the Immersive Camera Two, high resolution video requires advanced compression to retain sharpness and detail.
We’ve developed the world’s first immersive video encoder designed to efficiently compress 16K, 90 FPS, HDR for playback on all platforms. It achieves industry-leading visual fidelity at 40-80% lower bit rates and 10x faster encoding speeds than the competition, enabling streaming VOD and live streaming experiences.
Prima is headset-agnostic and we’ve demonstrated our core technologies with partners across Horizon OS and Android XR. Please stay tuned as we launch on other platforms.
Whether you’re an indie filmmaker or a global brand, Prima is the best way to showcase your work at the highest possible quality.
Download Prima to watch Sessions, an original immersive show shot in native 16K 90 FPS for the Vision Pro.
Now available on visionOS for the Apple Vision Pro.
We built an app to showcase our technology and be a calling card to content creators interested in delivering the highest possible quality.
